Speaking as a realtor, I hear Monday morning conversations. I recently sat in on a Monday morning wrap up session with new agents. They asked the same question I did when I first became a real estate agent - how many names did you get?
How many names did you get? Really?
It seems the ulterior motive for some agents is to have prospective buyers sign the registry book with their name, address, email or phone numbers and any and all contact information. Then they go after them like a lion on a gazelle. Woe to the poor buyer who is already working with a realtor.
I don't understand this mentality.
Yes, you are an independent business owner (contrary to popular belief, we don't "work" for a brokerage, we are contracted by them. No salary. No benefits. No insurance or gas allowances or a new car every other year). It IS important to connect with buyers so we can locate a house for them, guide them through the escrow process and ultimately get paid. This is especially important if the house does not fit, for whatever reason, with the needs of the open house visitor.
BUT, and this is a point forgotten in the zeal to make a deal, the real reason you're sitting in someone else's home on a Sunday afternoon is TO SELL THE HOUSE.
Your responsibility, fiduciary, ethically and morally, is to sell the house the owner has entered into a legal contract with you and your real estate brokerage.
Don't be secretive about it. Don't be ashamed of the house or unenthusiastic. This is your stage. You are playing Vanna White to a House of Fortune. Talk about the great amenities, whether it's the location, the upgrades, the floor plan--there is always something positive to talk about and it's your job to point it out and bring a buyer to your seller. Repeat - THIS IS YOUR JOB.
Don't make selling the home the dirty little secret of your open house. You're doing your client and yourself a disservice.