Until yesterday, I'd never thought of marrying my writing career with my real estate career. Nothing fit together.
I've started mentoring "Sally", who is physically challenged and wants to write a book about her and others' experiences. I don't know much about non-fiction, but I can put a book together, and I know the stress of trying to do too much and being overwhelmed with the writing process.
Shortly after our last meeting, I came across this article, which I passed on to her.
I realize the steps can be used for any process where data is being presented, whether it's for a book, an ad agencies or for selling real estate.
Five Steps to Storytelling with Data
- Understand the source. Who collected it and how can it be used for the greatest effect?
- Identify the narrative. Buying and selling homes is based on emotion. Find the story of the property and use the collected data to bring the story to the right person.
- Define the user experience. Let the user interpret the data and experience it in a meaningful way. My old company used to ask "How did you delight the customer today?" without giving us the tools to do so. I know now that I need use the data to weave a story that will connect with the buyer, touching their emotions and bringing them into their own story.
- Simplicity rules. K.I.S.S. Take complex information and make it understandable.
- Avoid reinventing the wheel. Make the data visual in a way that's familiar and understandable.
Good visual data presented in a familiar story that touches on the emotions will connect with your customers. It's just knowing how and what to pass forward.